Ingram/ Jou 216

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Writer name :Keenan Ingram

Ad Subject: “Boost up,” product name(Subject it is a workout snack)

Ad problem: It helps address women who struggle losing weight and trying get slimmer and healthier

Product characteristics: Vitamin D, Vitamin C, no sugar and Taurine

Advertising objective: Is to help women get slimmer and healthy and keep you energized when you are working out

Target market: White females

Demographics: ages 14-18 females Middle class

Psychographics: Will have attractive females that are healthy looking  and appeals to even the unathletic out of shape women busy women and women that are very active

Educational level: females in High School White women middle class

Competition: Gatorade

Statement of benefit and appeal: The benefit of using our product is you will build endurance get your nutrition and help slim your body at a quicker pace and sustained energy and won't be tired after working out.

Body copy: Multicolor fruits representing different flavors“Healthy Sensation” in the background with a fit women in the middle and he fruits in the background representing the flavors my slogan under the women and “Healthy Sensation” going across the middle

Supportive selling points: Is non expensive very affordable and simpler than other energy snacks with quicker results

Slogan: “Get slim up with boost up”

Www.boostup.com

Magazine name : Women Fitness

Facebook: Boost up